CREATING A KILLER SALES CAMPAIGN ONLINE
Business owners who do business offline rely on a few strategies to create business leads. They may have an ad in the Yellow Pages. They may even know about CitySearch.com and MerchantCircle.com. Yet, many have never sat down to create an active plan for a sales promotion that has a defined sales funnel, complete from the mouth of the funnel to the closing of a sale. Instead, they rely on luck and the quality of the offerings to persuade people to buy. That's not working for many of them right now due to the recession. They need to be more proactive, and showing them how to generate leads online and developing a killer sales campaign is going to benefit them tremendously. If you are looking for ways to make money online fast, then this is it.
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THE SALES FUNNEL
You can develop some very nice campaigns for your offline business owner to generate traffic into his/her offline store. You start to develop a list that categorizes his/her customers based on whether he/she is local or not. Then, you can use that information to create a different sales promotion that will be emailed to those clients to notify them of pending in-store sales and discounts to generate more foot traffic. Other people who are online leads can be marketed with the right products and services for that group.
Having a definable sales funnel, where the mouth is the double opt-in page, and carefully crafted promotions can be a great way to increase income for an offline business. Once they get the hang of this, they might want to do it themselves, but odds are that if you're knowledgeable about their products and services, you can do it for them and they will love you for it. If you want to make money online then you need a solid sales funnel.
PROMOTING THE BUSINESS ONLINE
Each sales campaign is a new opportunity to promote the business online, outside of the regular audience. You can
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pick out one or two products that you want to promote heavily from this offline business owner and set up backlinks in blogs, news articles, and more to promote this offering. You can even use your own Internet marketing vehicle to increase their exposure by tweeting about it on Twitter or by adding a link to your status update on Facebook. This is something that the average business owner cannot provide for himself/herself. They've been too busy marketing their products offline to develop an online audience. You can show them how associating with you and your company has automatically generated massive exposure due to your online connections.